Which one of the following is not a part of 'marketing mix'?

CS CSEET · Business Environment and Entrepreneurship & Business Management, Ethics and Communication · PYQS · June 2013
Which one of the following is not a part of 'marketing mix'?
(A) Planning
(B) Product
(C) Price
(D) Place.

Answer & Explanation:

Correct Answer: Option (A)

Correct answer: (A) Planning.

Topics: Business Environment

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