Mohit, a Techie, who is fond of online games, has developed an online version of 'Trade Game'. The online game has allowed multiple persons from different location to login and play the game. After successfully developin

Suitable Business Model: Virtual Good Model The 'Virtual Good Model' is highly suitable for Mohit's online 'Trade Game' portal. This model leverages the concept of selling digital products or enhancements within the game environment. Explanation and Suitability: The Virtual Good Model has been successfully implemented by many popular online games, such as Candy Crush and Clash of Clans. In this model, users pay for virtual items that enhance their gaming experience, provide advantages, or allow for customization. High Margins: One of the greatest advantages of virtual goods is the high margins, since they cost only what the bandwidth required to serve them does. This means significant profitability for Mohit's 'Trade Game'. Enhanced User Experience: The objects sold create real value for consumers. For example, in a game, buying a sword adds to the real fun people are having playing a game. In 'Trade Game', Mohit could offer virtual assets like: In-game currency: Players can buy virtual coins or gems to speed up progress, unlock features, or purchase exclusive items. Cosmetic items: Skins for avatars, unique board designs, or special effects that don't affect gameplay but allow for personalization and status display. Power-ups or boosts: Temporary advantages that help players overcome challenges or achieve goals faster, such as extra moves, higher trade success rates, or faster resource generation. Exclusive content: Access to special events, limited-time challenges, or unique trading opportunities. Market Liquidity and Social Engagement: Virtual goods are also increasingly becoming a way for people to show affection and meaning as we continue moving more into an app-obsessed world. This can foster a strong community around 'Trade Game', where players might gift virtual items to friends or display their achievements. Continuous Revenue Stream: Unlike a one-time purchase, virtual goods can provide a continuous revenue stream as players repeatedly engage with the game and seek new enhancements or customization options. By implementing the Virtual Good Model, Mohit can monetize his 'Trade Game' effectively by offering a range of desirable digital items that cater to different player needs and preferences, ensuring both profitability and an engaging user experience.