The Dazed Inn, is a 40-unit, no frills resort operating in the less scenic part of a major Maharashtra town. Its owner Rane, firmly believes that there is a need for his style of low-cost family accommodation amid the lu

The Dazed Inn, is a 40-unit, no frills resort operating in the less scenic part of a major Maharashtra town. Its owner Rane, firmly believes that there is a need for his style of low-cost family accommodation amid the luxury and beauty of the area. His rooms are large, family style rooms, without television. Although there is plenty of space for future expansion, the grounds are fairly bare, with a bit of landscaping. Rane can serve breakfast to the rooms and provide tea making facilities. There are now a lot of good restaurants and take-aways in the area. Rane's prices are less than half of what similar resort charges and, really, it isn't all that far away from the waterfalls and other attractions. The problem is occupancy. He has some regulars who come every holiday period. Overall, occupancy is about 50% year around, however, as per data available the average occupancy in similar resorts is 68%. Cars pull-in, drive around the parking areas and then drive away. Currently, Rane does very little advertising in local district guides and the, holiday papers, mainly because he really thinks word of mouth is the best form of advertising. He is a member of the local tourist committee, but too busy to go to the meetings. However, he does receive local statistics. He is not desperate yet, but he is getting worried about the future. Rane has requested you to do a SWOT analysis for Dazed Inn.