ABC Ltd. is a technological start up in the sphere of Artificial Intelligence, Machine Learning and Data Science. The company is into developing the latest and user-friendly technology related solution for meeting day to

Crisis management is the identification of threats to an organization and its stakeholders, and the methods used by the organization to deal with these threats. Due to the unpredictability of global events, organizations must be able to cope with the potential for drastic changes in the way they conduct business. Crisis management is not necessarily the same thing as risk management. Unlike risk management, which involves planning for events that might occur in the future, crisis management involves reacting to negative events during and after they have occurred. Crisis can either be self-inflicted or caused by external forces. Types of Crisis: 1. Natural Crisis: Disturbances in the environment and nature lead to natural crisis. Such events are generally beyond the control of human beings. For e.g., Tornadoes, Earthquakes, Hurricanes, Landslides, Tsunamis, Flood, Drought all result in natural disaster. 2. Technological Crisis: This arises as a result of failure in technology. Problems in the overall systems lead to technological crisis. For e.g., Breakdown of machines, corrupted software and so on give rise to technological crisis. 3. Confrontation Crisis: This arise when employees fight amongst themselves. Individuals do not agree to each other and eventually depend on non-prodcutive acts. For e.g., boycotts, strikes for indefinite periods and so on. In such type of crisis, employees disobey superiors, give them ultimatums and force them to accept their demands. 4. Crisis of Malevolence: Organizations face crisis of malevolence when some notorious employees take the help of activities and extreme steps to fulfil their demands. 5. Crisis of Organizational Misdeeds: This arise when management takes certain decisions knowing the harmful consequences of the same towards the stakeholders and external parties. In such cases, superiors ignore the aftereffects of strategies and implement the same for quick results. Crisis of organizational misdeeds can be further classified into following three types: Crisis of Skewed Management, for example, A company asks the employees to work for long extended hours without proper rest being available. Crisis of Deception, for example, Misleading advertisements Crisis of Management misconduct, for example, Corruption in management 6. Crisis due to workplace violence: Such type of crisis arises when employees are indulged in violent acts such as beating employees, superiors in the office premises itself. 7. Crisis due to Rumors: Spreading false rumors about the organization and brand lead to crisis. Employees must not spread anything which would tarnish the image of their organization. 8. Bankruptcy: A crisis also arises when organizations fail to pay its creditors and other parties. Lack of fund leads to crisis. 9. Crisis due to natural factors: Disturbances in environment and nature. 10. Sudden Crisis: As the name suggests, such situations arise all of a sudden and on an extremely short notice. Managers do not get warning signals and such as situation is in most cases beyond anyone's controls. 11. Smouldering Crisis: Neglecting minor issues in the beginning lead to smoulding crisis later. Managers often can foresee crisis but they should not ignore the same and wait for someone else to take action. Warn the employees immediately to avoid such a situation.