In light of SEBI Insider Trading Regulations, explain with reasons whether the following information is deemed as price sensitive : EF Ltd. is under negotiation to enter into a foreign collaboration with a Korean company

Information Status: Unpublished Price Sensitive Information (UPSI) Reason: Information regarding negotiations to enter into a foreign collaboration for technical know-how is highly significant. Such a collaboration could materially affect the company's future prospects, competitive position, revenue streams, and profitability. Therefore, this information, if not generally available, would be considered UPSI as it is likely to materially affect the price of the shares of the company once it becomes public.