What factors are important to determine 'relevant geographic market' and 'relevant product market' under the Competition Act, 2002 ?

Factors for Relevant Geographic Market The Commission shall while determining the 'relevant geographic market' have due regard to all or any of the following factors namely; regulatory trade barriers; local specification requirements; National procurement policies; adequate distribution facilities; transport costs; language; consumer preferences; need for secure regular supplies or rapid after sales service; characteristics of goods or nature of services; costs associated with switching supply or demand to other areas. Factors for Relevant Product Market The Commission shall while determining the 'relevant product market' have due regard to all or any of the following factors namely; physical characteristics or end use of goods or nature of services; price of goods or service; consumer preferences; exclusion of in- house production; existence of specialized producers; classification of industrial products; costs associated with switching demand or supply to other goods or services; categories of customers.