Shopo Sphere Private Ltd., a fast-growing e-commerce platform, faced challenges with inconsistent product descriptions, duplicate listings and inaccurate pricing across multiple sellers. To Address this, it implemented a

For E-Commerce businesses, establishing a product data governance strategy is a crucial aspect as it has a direct effect on brand reputation and revenue. When it comes to working with product data, the important part is to list out the key elements. Once that is done, they need to be treated as strategic resources. Some of the key points to take away when coming up with a strategy are: Ease of use for all stakeholders: Make sure that business users (everyone except developers who are hands-on with the product data) can utilize the product data easily. Avoid over-restricting data access. Transparent product data lifecycle: When product data is moving through the stages of its entire lifecycle, transparency is a key component to the best outcome. From the initial stages of determining attributes for a particular item that will be manufactured and sold, to creating the description listing and distributing it on third-party platforms, everyone who is involved in the process should have clear communication in place that guarantees transparency. Pre-validation & assets adaptation: To ensure high quality of product descriptions, it's important to review the information listed. Removing outdated details and updating new ones will provide an accurate product feed that in return boosts your customers' confidence in the buying decision. Controlled delivery & coverage monitoring: The last step is the actual delivery process that requires accurate formatting for each endpoint the information is being uploaded to. Once all of the descriptions are successfully distributed throughout the external sales channels, it's important to double-check them. Review if there are any errors in the descriptions, confirm that the correct product pictures were chosen and make sure that all of the intended products were listed.