Swastik Ayurved Pharma Limited is one of the largest producers of Herbal and Ayurvedic products in India. To expand its market share, Swastik regularly advertised the claimed benefits of its products. These advertisement

According to Section 2(47) of the Consumer Protection Act, 2019, Unfair Trade Practice means a trade practice which, for the purpose of promoting the sale, use or supply of any goods or for the provisions of any service, adopts any unfair method or unfair or deceptive practice including any of the following practices, which are related to the false, misleading and deceptive advertisements under the Consumer Protection Act, 2019: Making any statement, whether orally or in writing or by visible representation including by means of electronic record, which- Falsely represents that the goods are of a particular standard, quality, quantity, grade, composition, style or model; Falsely represents that the services are of a particular standard, quality or grade; Represents that the goods or services have sponsorship, approval, performance, characteristics, accessories, uses or benefits which such goods or services do not have; Makes a false or misleading representation concerning the need for, or the usefulness of, any goods or services; Permitting the publication of nay advertisement whether in any newspaper or otherwise, including by way of electronic record, for the sale or supply at a bargain price of goods or services etc. Accordingly, if any advertisement which attracts the consumer, will be deemed misleading and violative of the Consumer Protection Act, 2019, which mandates that all advertisements must be truthful and not misleading or deceptive to the public. Further, such false, misleading and deceptive advertisements also violates the advertising standard Council of India regulations.