During the launch of a new line of eco-friendly homes, ABC Infra Ltd., a construction company, collaborates with XYZ Marketing, a marketing agency, where ABC Infra Ltd. provides product expertise and XYZ Marketing handle

The Collaboration referred in the given question is Vertical Collaboration . Vertical Collaboration is a collaboration wherein the business collaborates with companies in its supply chain either upward and/or downwards (its suppliers and/or distributors). Vertical collaboration often allows businesses to minimize risk in the supply chain and obtain lower prices in exchange for long-term commitment. Benefits derived by each partner: ABC Infra Ltd. (Construction Company) Gains access to specialized marketing expertise without building an internal team. Enhances brand visibility and customer engagement. Focuses on its core competency such as designing and building eco-friendly homes. Reduces promotional overhead through shared strategic execution. XYZ Marketing (Marketing Agency) Gains a high-value client and expands its portfolio in the real estate sector. Earns revenue through service contracts or performance-based incentives. Builds domain expertise in sustainable housing marketing. Strengthens its market position by associating with an environmentally conscious brand.